WHAT, WHERE and WHEN
these are three crucial questions that we seek an answer to once we want to learn new information. What was it, where did it take place or when did it happen – thise are not only the characterisctics of events we want to know excplicitly, these are also the coordinates acording to which en event is being perceived by our brain
(see post: Information processing in brain (what vs where))
9memory – better, once master feeling – sprawczosci
said once Frederick R. Barnard commenting on the effectiveness of graphics in advertising. It aptly characterizes one of the main goals of visualization: conveying quickly large amount of information and absorbing just with one look. Yes, but “a story is worth a thousand pictures” – reply Nahum Gershon, a storyteller and a scientist in MITRE’s Center for Information Technology.
“A well-told story conveys great quantities of information in relatively few words and images in a format that is easily assimilated by the listener or viewer” N. Gershon.
Since 1993, when George G. Robertson defined the domain of information visualization, many design techniques and problem-solving schemata has changed its character. Despite this evolution of work tools, the conceptual challenge of an information designer is not changed and it is essentially twofold:
– to successfully catch and maintain the viewer’s attention
– to convey information in an insightful way.
A discovery of an new video form for producing animated infographics in the early 2000’s received a lot of attention, which convinced the visualization researchers to further deepen the search for a more innovative and efficient way to convey the data to the public. In consequence that involved an increased collaboration between experts from varied domains as filmmaking, animation, informatics, sociology, psychology and etc.. Through last years, precisely since the conference in Providence, Rhode Island 2011, storytelling has been widely acknowledged as a new tool for data visualization, a platform which brings new potential, new approach and inspiration for innovative thinking in this domain.
While browsing the literature on “storytelling for information design”, I noticed however that the role of graphic designer within the theatrical production hasn’t been sufficiently explored yet. By deciding to join one the teams working on a theatrical performance and to work with a “storytelling tool”, I took an opportunity to explore a “terra incognita” and to confront myself with the work in spatial and dynamic layout, a polyvision structure of animations and video productions.
The motion pictures material (polyvision projections) as well as the motion graphic animations, which are described in the editorial part of my Bachelor Thesis, can be found under the relevant icons. Please, follow the structure of the contents.